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	<title>James Cochran's Blog &#187; personal branding</title>
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		<title>Create your own Knog!</title>
		<link>http://www.jamescochran.org/2009/03/30/create-your-own-knog/</link>
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		<pubDate>Mon, 30 Mar 2009 21:28:19 +0000</pubDate>
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		<description><![CDATA[For many of us going through school now and soon to be embarking on our search for a career we&#8217;ve heard a lot about personal branding. Think about how Trump puts his name on everything. In essence that&#8217;s a personal brand. As it would apply to people like you and me it&#8217;s what we put [...]]]></description>
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